Oat Bran – 14 oz, NOW Foods

Description

Oat bran is the nutrient-dense outer husk of oat grain and is a good source of fiber. NOW Real Food^® Organic Oat Bran is a great addition to most baked goods and is primarily used to boost fiber content. It adds texture and imparts a subtle, nutty flavor that’s ideal for breads and muffins, and it’s a flavorful addition to cereals, or as a tasty topping for breads and muffins.

†Soluble fiber from foods such as oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of NOW Real Food^® Organic Oat Bran supplies 2 grams of the 3 grams soluble fiber from oat bran necessary per day to have this effect.

• Good Source of Fiber
• Grown in the USA and Canada
• Helps Support a Healthy Heart†
• New Look, Same Great Taste!

Suggested Use:

Add 1 tablespoon NOW Real Food^® Organic Brown Sugar, 1/4 teaspoon vanilla extract, 1/8 teaspoon cinnamon for a special treat!

Cooking Directions:

Instant: Simply add 1 cup boiling or very hot water to 1/3 cup oat bran, and let sit for 2 minutes for a slightly heartier consistency.
Microwave: Place 1 cup water and 1/3 cup oat bran in a bowl. Microwave on high for 2 minutes and serve.
Stovetop: Place 1 cup water and 1/3 cup oat bran in a pot and bring to boil. Allow oat bran to boil for 2 minutes and serve.
Serving Suggestions: Add 1 tablespoon NOW Real Food^® Organic Brown Sugar, 1/4 teaspoon vanilla extract, 1/8 teaspoon cinnamon for a special treat!

• Dairy Free
• Egg Free
• Kosher
• Low Sodium
• Made in peanut-free facility
• non-GMO
• Organic
• Soy Free
• Vegan / Vegetarian

Brand: NOW Foods
Oat Bran – 14 oz

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NOW’s Mission
The NOW mission is – To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods aChicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life’s work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed; NOW’s commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments
Customer Focused and Information Driven – NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. NOW endeavors to produce the highest quality products at competitive prices. NOW’s first priority is to maintain quality where it counts the most in the products.

NOW’s exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW’s ability to provide high quality products at the very best prices.

Natural is Better – NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW’s experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW’s structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW’s contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW Science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.